In this article, we want to talk about the answer to the of how color affects advertising and marketing. Colors can influence how a feels when looking at a brand’s visual identity, making it memorable among a large group of brands. Whether you are a designer or a business owner, knowing the meanings of colors and symbols is useful to help you make better decisions. If you choose a color that means “calm” for the logo of an extreme sports business, you may be sending the wrong message to your audience.
How to use the psychology of colors in advertising and marketing?
Our brain uses colors to identify product features and product brands. This is why phosphor yellow is suitable for computers but disgusting for cupcakes. In short, it can be said that these mental images are the psychology of colors at work. Here is a complete guide on how to use colors in advertising and marketing. The connections that our brains make with certain colors is a good solution for establishing a connection between the marketing of different materials and their target audience. If you carefully examine the colors used in your industry’s advertising, you’ll notice that the same colors appear over and over again. This is a random observation and these colors are not liked by your competitors! According to color psychology, these colors connect the needs and expectations of your audience with the brand of your industry. Choosing the ideal color for marketing and advertising is partly based on aesthetics, experimentation and science. Of course, the effect of these three things is more than you realize. The psychology of colors in marketing is what we will examine to help you deliver your message better and more effectively.
How is the psychology of colors related to buyers?
The importance of colors in marketing and advertising is clear, but the main challenge is the psychology of colors to help you speak to buyers. You may know the basic principles of color psychology such as red=passion and white=purity, but this awareness is only the beginning of the complex road that shows the effect of color on the way a buyer thinks and feels about a product.
What is the effect of color psychology on marketing and advertising?
Colors affect buyers, and each color has a specific list of features that you can use for all types of marketing, such as content marketing, content strategy, and product promotion. In this section, we examine the psychology of colors case by case so that you can choose the best option according to your conditions and your marketing and advertising goals.
blue
Blue is usually known as a masculine color, but that’s not all there is to it. Some other psychological meanings of blue color are:
- peace
- comfort
- freshness
- sustainability
- responsibility
- Peace
- rest
- Discomfort
Blue is a popular color for banks because it conveys a sense of strength and stability and values customers’ expectations of protecting their money. The yoga studio uses blue color in its signs to convey a sense of comfort to the visitors. A protective brand, such as helmets and safety glasses, uses blue to express buyers’ trust in the brand to protect them.
green
Green is a cold color for calm, mature and professional brands. In fact, this color is known to reduce blood pressure and heart rate. Some other psychological meanings of green color are:
- financial department
- the environment
- Health
- good luck
- Growth
- wealth
- balance
- the balance
- relief
- Rebuilding
Green reminds many people of the recycling symbol, which makes it the best choice for brands that want to promote themselves as eco-friendly or organic. This color is a good choice for hot springs and spas as it emphasizes soothing and rejuvenating the patrons.
Purple
Purple is a legendary, mysterious and emotional color. It is a color that is not abundant in nature. Some other psychological meanings of purple color are:
- Royal family
- luxury
- sedition
- Magic trick
- mystery
- military honor
- wealth
- imagination
- spirituality
These meanings can change based on your business. Consider a financial planning agency that specifically engages with war victims and their families to manage their financial situation. The purple brochure brings wealth and luxury together with the purple heart to the minds of the readers.
Red
It is attractive, vibrant and warm red that usually evokes the following meanings:
- enthusiasm
- High energy
- Love
- warmth
- Fire
- War
- Anger
- danger
- Self Confidence
A dating service that sets up with unknown people can use red on its website page to emphasize the attractive, tempting and bold services. Red has been found to increase the metabolism and blood pressure of viewers, which seems a good choice for restaurants because it increases customer appetite.
Orange
Orange is an intimate and happy color that has a few common traits such as warmth and high energy. Other meanings that evoke orange are:
- Youth
- affordability
- Vitality
- Intimacy
- sense of humor
- Seasonal changes (especially summer to autumn)
Orange is a color that you can use for your baby’s trampoline because it makes them vibrant and energetic. This color is a great choice for beauty brands indicating the usefulness of brand products to everyone.
yellow
Customers associated with yellow feel optimistic and financially able to afford. This color has a bright and impressive advantage. Some of the meanings of this color are:
- Energy
- Happiness
- Danger
- Youth
- Playing
- Happiness
- warmth
Note that these meanings are not like other colors and do not convey a similar feeling. Risks such as fire and war that are shown in yellow and in combination with red are negative from the beginning. But sometimes this association is precisely what brands like power tools want to declare “to be cautious”.
pink
Pink is a ironic color. Do not close this color: than the blue color for boys, the pink belongs to the girls and only in certain cases the men are allowed to use it. This color is more gender -related, but we will explain some of the meanings of pink in the advertising and marketing world. Pink can indicate the following:
- Entertainment
- Being a girl
- Happiness
- Sweets
- Elegance
- Love
- Relaxation
Pink is a popular color for pastries because sweet and warm is like all the pastries they sell. This color is for the brands of women such as personal protection providers who use a bold form in their advertising to show that women can be powerful and protect themselves.
Gray
Tusi represents professionalism and activity. You may feel boring towards gray, which is in many cases. But al -Tusi cannot indicate boring. With the proper strategy of Tusi’s marketing, it can be a sign of the following meanings:
- Neutral
- Being professional
- Being effective
- being official
- Big Law Companies
All of these are the factors that a legal service wants to emphasize. Tusi can show your brand avoidance of binary. That is, it can be used for sites such as the sale of baby clothes that separates itself from the pink and blue sea.
Black
Black is technically not a lack of color, but it also means power. Here are some associations of black meanings:
- Luxury
- Mysticism
- the power
- Ceremonies
- Elegance
- the darkness
- The mystery
- Sexuality
- Control
- Being mysterious
Black is almost cold and modern, but if you don’t use it properly, it will have an ugly appearance. This color is extremely inappropriate for some brands such as spraying, candles and other fragrance products. Black means power that is a good choice for clubs that challenge their members.
White
White is an empty color. It is new, new and mint that evokes the following meanings:
- Cleanness
- Purity
- empty
- Simplicity
- Youth
- Honor
- Peace
- numb
- Cold
White is a late color that can convert the meaning of “negative” into positive. Since white is the coldest color, it reminds us of snow and the North Pole. White is a good color for ice cream stores that emphasizes the freedom from the heat of the day.
Brown
It is a brown that you can trust. Coffee is supported by you and it is still in place over the years. UPS has used this color for packaging to show that it promises to bring the package to the destination. Coffee in advertising and marketing means:
- trustworthy
- being old
- Being dirt
- Being masculine
- normal
- trustworthy
- Warm
Coffee feels dirty that makes it a bad choice for hotels. But what about a shop for gardening or brand mulch?
Why is the color psychology of colors important in marketing and advertising?
Colors can make the product look better than another product. For example, color makes a newer product, a more effective medicine, a cooler drink, and so on. For this reason, brands pay close attention to color psychology in advertising for more sales and persistence in the customer’s mind.
