5 content creation tips for real estate consultants

Content creation has become a full-time job for real estate agents today. Social media is no longer just a space for communicating with friends and family; Rather, they are quickly becoming a vital place to do business. This ultimate strategy means “go where your customer is”. Due to these changes, social media platforms offer new tools to speed up and make the process easier. Real estate agents are no different than any other business. But being present only on these platforms is not enough. You need to be present on the right platforms and operate in a way that matches the algorithms in order for your content to be optimized. Here are 5 content creation tips for real estate agents to manage their social media accounts in order to grow their business as a real estate agent:

1. Submit original video content:

Posting video content is the best way to get attention on social media. This action helps to improve the performance of the platforms’ algorithms and attract the attention of the viewers. Posting short videos that educate viewers about real estate and encourage them to take action can be effective. This might include market updates, local highlights, dos and don’ts for buying and selling, or even a glimpse into a day in the life of an agent. Also, don’t forget to participate in video programs and live broadcasts.

2. Attention to popular voices:

Always add a popular sound to your videos. This will increase the reach of your posts even if your content has its own voice. Adding sound in the same way that a trending hashtag does will help speed up the reach of your posts.

3. Creating audio-only content:

While video content continues to perform best, audio content is rapidly improving. You can convert your video content to audio format or create audio-only content directly. For example, a morning podcast about market updates or a weekly roundup of interest rates. Also, shareable music playlists can be an added attraction to your followers.

4. Use of geographic tags:

Geotagging is a strategy that targets your audience in specific areas. This makes it easy for people to find you when they are looking for similar services in your area. Use correctly spelled geotags and practice this strategy in every post, even if the content doesn’t seem location-related.

5. Follow the trainers:

In addition to attracting new clients, following other agents on social media can also help you grow personally and professionally. Learn from the experiences of successful agents and coaches in the industry and see if their strategies work for you. One of the best examples of trainers is Alireza Bahrami, CEO of Royal Construction Group. For example, you can see one of his articles about real estate tax.